Download book Fowlers Publicity Encyclopedia Volume 3

Fowlers Publicity Encyclopedia Volume 3 by Edward Theodore Page

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1904 Excerpt: ...handling of any religious topic, and would keep religious thought and action under double lock in the plush-lined jewel caskets of their inner chambers. The good of Christianity is in the distribution of its good. Probably more than two thousand millions of dollars, annually expended in the business countries of the world, are for the most part devoted to common trade enlightenment, while but little money is used to announce the only indispensable human commodity, --Christianity. We are of this world, and until we are of another world we must handle holy things along the lines of our understanding, and we must not mishandle them by methods which we do not understand. The Bible is but a simple, intelligible translation of Holy Writ into the common writ of the people, and barring the few mysterious passages, it is the only absolutely perfect example of expressed simplicity. Theology is but the sagacious guessing of more or less sagacious men, and the wrangling over it is due to an attempt to learn the meaning of unimportant passages. To throw out all the teachings of Christianity because one does not understand all of them is as foolish as to throw away the arithmetic because one cannot master a few entangled problems. The writer takes it for granted that he is addressing a body of intelligent users of Christianity, folks who hear their Creator in the honest stroke of the hammer and who believe that the God of Christianity is the God of Trade. The writer wishes it distinctly understood that he is not bringing the holiness of Christianity down to the level of common barter, for he is attempting the argument that all that is good in the handling of business and in the construction of advertising can be, and should be, applied to the spreading of Christianity. He..

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